United Nations Foundation
With the rise of NFTs, inflation, and crypto-freak outs, early 2022 had become a cesspool of financial chatter — especially online. And especially on twitter.
It was in this environment that we launched an entirely new brand platform for J.P. Morgan Wealth Management:
Cut through the noise.
UNITED NATIONS
In September 2024 the world was... going to shit.
So the UN General Assembly set out to sign a collective
pact that would tackle all sorts of issues at
The Summit Of The Future. The problem?
Young people didn't believe them.
So we partnered with the UN Foundation to develop
a campaign that encouraged young people around
the world to tune in with the Summit, and created a
specialized broadcast designed to keep them engaged.
Preceding the Summit, we launched worldwide OOH, social
and digital displays to drive awareness and invite audiences
from around world to tune in and watch the Summit live.
The broadcast was directed by Tim Bierbaum and featured
internet personalities, creators, and big wigs at the UN.
like the Spokesperson for the Secretary-General, the President,
Preceding the Summit, we launched worldwide OOH, social.
Tom and George McQueen (ECDs)
Maria Kouninski (Creative Director)
Jenny Yoon (Creative Director)
Georgia Trimble (Sr. Copywriter)
Vanessa Bittante (Sr. Art Director)
Christian Zerbel (Sr. Copywriter)
Sollin Saele (Sr. Art Director)
Mariel Calara (Copywriter)
Malia Athanasiou (Art Director)
Produced: Droga5
